3 Ways to Find Who You Can Serve

how to find your ideal client
  • Who am I most qualified to serve?
  • What problems am I qualified to solve?
  1. They must know they need help. Unless your potential client realises they need help, no matter what you say you do or how it could help them, will not resonate with them. Knowing what problems you solve and then finding people who know they have those problems are the initial critical steps.
  2. They must be willing to invest their money. There is no point marketing to someone who does not have the means or the ability to pay for your services. If someone recognises they have a problem and they need to fix their problem, one question you can ask them is, “How long has that been a problem for you?” That will force them to acknowledge that it has been a problem for them for whatever length of time.
  3. They must be ready to take action now. Getting someone emotionally connected to why they need to change something is a very effective marketing technique. This is because we are emotional beings and being connected to the right emotion can be a powerful motivator.
    The question you can ask is, “Would you say you are now ready to address that problem once and for all?” Then follow up with, “What makes you say that?” Unless they have a desire for what you offer, the chances are slim that they will take up your offer.

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Neel Raman

Neel Raman

If you’re a leader that wants your team to perform better, get a free copy of my bestselling book, “Building High-Performing Teams” here: http://bit.ly/2rS1T4F

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